Sales with AI

AI Predictive Optimization

Read Customers Mind and Watch Your Sales Soar

  • Increases your sales.
  • Anonymous personalization.
  • Super easy installation.

Knowing what users want even if they have never been on your site before sounds like magic but it is now possible. By using AI to make a predictive modeling of your users one can serve them with the right content increasing the sales numbers up to double digits.

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3 Cases

1. Seasonal Products

A medium-sized clothing site where seasonal factors significantly impact the bottom line, regional weather variations can swiftly alter consumer needs.

In this case a sudden drop in spring temperatures in a specific region drives many visitors to the site in search of warmer clothing. By utilizing the software that both keeps track of the weather and detects user intentions, it tailors both navigation and product displays accordingly, so the website significantly enhances relevancy, thereby increasing sales.

  • Sales: +32%
  • Bounce: -40%
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2. Campaign Driven Site

A large website operating multiple campaigns simultaneously in the UK faces the challenge of limited “above the fold” space to showcase offerings.

One of your campaigns is gaining more traction on Facebook in the afternoons, particularly among users in Manchester. These users tend not to click directly on ads but instead visit your site seeking Service X. To optimize user experience and sales, the website automatically adjusts to highlight products or services that are most popular with first-time visitors from Manchester, thereby enhancing relevance and potentially boosting sales.

  • Sales: +17%
  • Bounce: -22%
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3. Selling Complex Services

This insurance site offers a complex array of services catering to diverse customer segments.

Often, visitors arrive at the main page and become frustrated when they struggle to locate specific services. Recognizing that certain services may be more pertinent to different users, the site dynamically adapts, presenting the most relevant content to each visitor. This targeted approach not only enhances user satisfaction but also drives increased sales and leads.

  • Sales: +4%
  • Bounce: -56%
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Benefits

Increase Sales by Being Relevant

Personalization or in other words relevancy increases your KPI´s in many cases by double figures. With this powerful software you can personalize your site even for first time visitors.

AI-Powered Personalization

Delivers dynamic content recommendations and navigation based on the parameters you define.

Privacy Compliance

Fully respects user privacy by avoiding the use of cookies and IP tracking, in line with GDPR and Schrems II requirements.

Continuous Optimization

The service operates around the clock, constantly refining the user experience based on aggregated user data.

18% Sales

More sales on average 18% for those sites that implement the software in a correct way.

77% Bounce

Making users more engaged can reduce the bounce rate up to 77%.

16% Exit

Lower exit rate up to 16% showing that users find on a higher degree what they are looking for.

FAQ

About the software

The software is a cloud-based recommendation engine based on artificial intelligence. The system collects anonymized usage statistics from the customer’s website. The model is then regularly trained using the collected data, so that your website can provide personalized recommendations to each individual visitor without the need for programming or additional development costs.

What do I need to install?

You can install the software instantly. Just add the JavaScript and you are good to go. The software is not dependent on any specific CMS, and it requires no installation or modification of your web servers to use it. Since the integration only involves adding a JavaScript to your website and a <div> where the recommendations should be presented, it also requires no development resources or test environments.

Which parameters does the model use?

You can use up to 20 parameters, prebuilt or custom defined. How these are used and combined are fully adjustable. The AI will then constantly adjust the content on the site.

Examples of what your custom features can be used for:

– Information on whether the visitor is currently logged in.
– Information on whether the visitor has visited a specific page on your website.
– Information on if there is a big event going on in the local region or area. 
– Information on whether the logged in visitor has performed a certain ‘action’.
– Information on if an event has occurred which may affect the visitor.

Which sites do you recommend implement this?

This software can be integrated into all types of websites, offering substantial benefits. Not only does it enhance sales, but it also performs exceptionally well on customer service pages.

Does it work with all languages?

The software is fully language-independent, as it does not analyze content or page names but relies solely on URLs to recommend pages. This means it functions effectively across websites in any language and adapts recommendations to the visitor’s browser language settings or geographical location.

How much administration do I have to do?

The software is fully autonomous, eliminating the need for updates, data entry, or tagging of any new or existing information. When new pages, languages, or other content are added to the website it automatically assesses this information and seamlessly recommends it to visitors based on established parameters. Additionally, transitioning to a new administrator is effortless, as no training is required.

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